Lasser Brauer-Silvester (Oktoberfest Lörrach)

Lörrach and Privatbrauerei Lasser

Lörrach is located in the southern tri-border area – Germany, Switzerland, France – in the Markgräflerland, a scenically diverse region between the Rhine plain, Black Forest slopes, and Wiesental valleys. Privatbrauerei Lasser has been based in Lörrach for over 175 years and is one of the most traditional Baden breweries – known for its Pils, Helles, Märzen, and seasonal specialty beers. The Brauer-Silvester is the brewery's most important in-house event: a mix of tradition, beer culture, and festive entertainment.

2026 Program — 10th Edition on September 25 and 26

The 2026 edition is the 10th edition since its first staging in 2017 and will take place on Friday, September 25 and Saturday, September 26, 2026 on the premises of Privatbrauerei Lasser. Both evenings feature an identical program concept:

• Admission from 6:00 PM
• Barrel tapping with a traditional tapping slogan
• From 7:00 PM — Performance by the show and party band „Die Wilderer — das bayerische Original"
• Bavarian-Baden cuisine on the menu: roast pork, Weisswurst, pretzels, Bratwurst, but also Markgräflerland specialties
• Festively decorated empty goods hall transformed into the „Lasser-Stadl" — Bavarian atmosphere right in the Baden brewery
• Lasser beers on tap — of course
• After-party on both evenings at Heimathafen Lörrach

Die Wilderer — das bayerische Original

„Die Wilderer" is a six-member band from Bavaria that has musically supported Brauer-Silvester for years. Known for their performances in Germany, Austria, Italy, Switzerland, and the USA, they combine traditional Bavarian folk music with party Schlager, cover versions, and their own songs. Their stage show is designed for maximum atmosphere — sing-along hits, communal dance interludes, ironic folk music parodies. The right choice for an Oktoberfest format in Lörrach, Baden.

Bavarian Tradition, Baden Reality

The Lasser Brauer-Silvester plays with a touch of cultural irony: Lörrach is in Baden, not Bavaria — yet Bavarian festival culture (Dirndl, Lederhosen, roast pork, Oktoberfest hits) also works in the Markgräflerland. The Brauer-Silvester is explicitly an Oktoberfest variant in Lörrach, but with its own character: here, Bavarian tradition and Baden coziness collide, the beer is not Munich Helles, but Lasser Pils, and the cuisine combines Bavarian snacks with Markgräfler specialties.

The Historical Root — September as the End of the Brewery Year

The name „Brauer-Silvester" (Brewer's New Year's Eve) refers to a time when the brewery year ended in September, not on December 31. Before the invention of industrial refrigeration in the 19th century, breweries could only brew during the cold months (from Michaelmas, September 29, to St. George's Day, April 23) — the beer would spoil in summer. Breweries therefore produced particularly strong beers in early autumn (Märzen, Bock), which could be stored in deep rock cellars over the summer. With the construction of industrial cooling in the mid-19th century, this tradition became obsolete, but the end of the brewery year remained as the end of the fiscal year in September in many breweries — and Brauer-Silvester is the festive celebration of this special calendar date.