Ilsfeld's most traditional market since 1521 — a four-day wood and craft market with a traditional costume fair on the last weekend of August around Bartholomäi
The Ilsfelder Holzmarkt is one of the oldest continuously celebrated markets in Baden-Württemberg. Since 1521, it has taken place annually around St. Bartholomew's Day (August 24) on the last weekend of August — thus from August 28 to 31, 2026. Four days of market, festival tent, craft market, and Trachten-Kirchweih. Marktstraße and the area around the Steinbeisschulzentrum form the festival grounds.
The name reveals its original function: Ilsfeld is located on the edge of the forest regions of Schwäbisch-Fränkischer Wald and Stromberg, and in the Middle Ages and early modern period, the market was the central trading place for wood products: construction timber, firewood, ladders, vineyard stakes (for the Württemberg wine-growing regions around Heilbronn), basketry, tool handles. To this day, traders from the forest regions come with their products — the traditional timber trade has been preserved, even if it now serves more as a nostalgic backdrop than the economic backbone of the market's appearance.
Besides wood products, the classic Krämermarkt (craft market) unfolds on Marktstraße with:
A total of several hundred stalls are spread across the festival weekend. Thursday (opening day) and Friday are generally quieter, while Saturday and Sunday are bustling with market and festival activities.
In the large Festzelt (festival tent) at the Steinbeisschulzentrum, oompah bands play every evening. Among others announced are the popular Die Lausbuba and Partyschwaben, known for filling festival tents in the region. Catering is provided by Ilsfeld associations and businesses — bratwurst, spit-roasted pork, Maultaschen, fries, draft beer, and Swabian wine.
The Holzmarkt is organically linked with the Trachten-Kirchweih, the church consecration festival of the Ilsfeld Protestant parish. People in traditional costumes parade through the town on Sunday, and the church consecration service takes place on Sunday morning. The connection between the market and the church festival has a special depth in Ilsfeld — St. Bartholomew's Church, whose feast day (August 24) determines the market date, was historically the spiritual center of village life, and the market and church were always considered together.
Ilsfeld is located in the district of Heilbronn, about 15 km south of the city of Heilbronn, on the eastern edge of the Stromberg and at the northern threshold to the Schwäbisch-Fränkischer Wald. With a good 8,000 inhabitants, Ilsfeld is a small municipality — but the Holzmarkt is a well-known name in the wider area from Heilbronn to Stuttgart, and thousands of visitors commute to the town, especially on the main weekend market days.
The 2026 edition runs from Friday, August 28 to Monday, August 31, following the program structure proven for almost 500 years: market opening on Friday, main festival tent evenings on Saturday and Sunday, Trachten-Kirchweih with parade on Sunday, and market wind-down on Monday.
Oompah bands play in the festival tent, with Die Lausbuba and Partyschwaben announced. More bands will be added in summer 2026. The market itself extends along Marktstraße and the area around the Steinbeisschulzentrum with hundreds of stalls — wood products from the forest regions, craft market, sweets, food, fabrics and clothing, tools.
Free admission. Catering in the festival tent: Beer (half-liter) €4–€5, liter €8–€9, main courses €10–€18. Prices at the craft market vary by stall and goods.
By car via the A81 (Ilsfeld exit) — well signposted. Park & Ride in the outer parking areas is recommended, with shuttle bus or on foot to the festival grounds. By train: Lauffen or Heilbronn station, then bus to Ilsfeld.
Free admission. Food and drinks in the festival tent and at the market at customary prices.
Sunday is the busiest day — market, festival tent, traditional costume parade, and church consecration service all on one day. Come early in the morning or late in the afternoon to experience the market atmosphere without the largest crowds.
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Marktstraße und Steinbeisschulzentrum Ilsfeld
Marktstraße / Steinbeisschulzentrum, 74360 Ilsfeld