Tag des Bieres Freising
Brewery town Freising celebrates the Purity Law
About Tag des Bieres
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One of the oldest brewing towns in the world celebrates
Freising is one of the oldest brewing towns in the world – Weihenstephan Hill is home to the Bayerische Staatsbrauerei Weihenstephan, the oldest brewery in the world. On the "Tag des Bieres", the beer and university town celebrates this tradition: together with the Gräfliches Hofbrauhaus Freising and the Weihenstephan student fraternities, Marienplatz is transformed into a stage for Franconian-Bavarian brewing culture.
Commemoration of the Purity Law
The "Tag des Bieres" is celebrated around April 23rd – in commemoration of the enactment of the Bavarian Purity Law in 1516, which stipulates that beer may only be brewed with water, hops, and malt. The program includes a parade, the reading of the charter by a herald on horseback, as well as live music and games.
Brewing culture to experience
Additionally, guided tours are offered tracing the steps of old Freising breweries, recalling the town's once-great density of breweries. The "Tag des Bieres" makes Freising's brewing history directly tangible for visitors.
Tag des Bieres — edition 2026
On Thursday, April 23rd, 2026, Freising will celebrate the "Tag des Bieres" on Marienplatz from approximately 3:45 PM to 9 PM. The Bayerische Staatsbrauerei Weihenstephan and the Gräfliches Hofbrauhaus Freising will present themselves together with the Weihenstephan student fraternities.
The program includes a parade, the ceremonial reading of the Purity Law charter by a herald on horseback, as well as live music and games. On April 24th, 2026, a guided tour "On the Trail of Old Freising Breweries" will also be offered starting at 3 PM – this takes place in all weather conditions.
Programme Tag des Bieres 2026
Program 2026
- Thursday, April 23rd, approx. 3:45 PM–9 PM — Celebration on Marienplatz with Weihenstephan, Hofbrauhaus, and student fraternities
- Parade through the town center
- Reading of the Purity Law charter by a herald on horseback
- Live music and games
- Friday, April 24th, from 3 PM — Guided tour "On the Trail of Old Freising Breweries" (in all weather conditions)
Note: The celebration on Marienplatz only takes place in dry weather.
Highlights Tag des Bieres 2026
- Celebration of the Purity Law of 1516
- Weihenstephan – the oldest brewery in the world
- Herald on horseback reads the charter
- Parade and live music
- Brewery tour on the following day
Prices Tag des Bieres 2026
Practical information — Tag des Bieres
Getting there
Freising is easily accessible via the S-Bahn line S1 from Munich and via the A92 motorway. The "Tag des Bieres" takes place on Marienplatz in the town center; there are parking garages nearby.
Note
The celebration on Marienplatz can only take place in dry weather. The accompanying brewery tour takes place in all weather conditions.
Admission
Admission is free. Consumption on site.
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Travel to this festival
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Where it takes place Tag des Bieres
Marienplatz Freising
Marienplatz, 85354 Freising