Name: Nuremberg Toy Fair 2026
Start: 2026-01-27T00:00:00+00:00
End: 2026-01-31T00:00:00+00:00
Location: NürnbergMesse — Messezentrum Nürnberg

Toy Fair

About Toy Fair

The Nuremberg Toy Fair is the world's leading trade fair for the toy industry and has been an integral part of the international toy industry since 1949. Every January, over 2,300 exhibitors from 68 countries and around 59,000 trade visitors from 121 nations gather at NürnbergMesse. From January 27th to 31st, 2026, the 75th anniversary edition will be celebrated — with the Walk of Play, Value of Play Conference, ToyAwards, and an anniversary fireworks display over the exhibition center. An industry world between Lego, Schleich, Kosmos, Steiff, and a whole generation of new indie toymakers.

Dates 27 Jan — 31 Jan 2026

Venue Nürnberg (09564)

Prices —

Status Confirmed

Edition 2026

Toy Fair — edition 2026

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The 75th Nuremberg Toy Fair took place from January 27th to 31st, 2026, at the NürnbergMesse exhibition center — an anniversary year with over 2,300 exhibitors from 68 countries and around 59,000 trade visitors from 121 nations. Highlights included: Walk of Play, Lego Botanical Pop-up Experience, Value of Play Conference, ToyAwards, and a grand anniversary fireworks display on Thursday evening, January 29th.

The 75th edition of the Toy Fair was a historic anniversary year. From January 27th to 31st, 2026, the global toy industry gathered in Nuremberg, with visitor growth of 2.5 percent compared to the previous year and an exhibitor record that exceeded all expectations.

For the anniversary, there were a whole series of special installations: At the Mitte entrance, the Walk of Play welcomed visitors with the most important milestones in the fair's history since 1949. At the Ost entrance, Lego presented the 'Lego Botanical Pop-up Experience', and in the courtyard of the grounds, the Kosmos Exit Escape Bus awaited. Throughout the exhibition grounds: selfie spots, interactive stations, and music acts with exhibitor partners.

Highlights Toy Fair 2026

Walk of Play at the Mitte entrance with the fair's history since 1949, Lego Botanical Pop-up Experience, Kosmos Exit Escape Bus, Value of Play Conference, ToyAwards Ceremony, anniversary fireworks on January 29th over the exhibition grounds.

Programme Toy Fair 2026

75th Nuremberg Toy Fair January 27–31, 2026 — Highlights

Tuesday, January 27, 2026 — Opening

Official opening of the 75th Nuremberg Toy Fair by the board and supervisory board of Spielwarenmesse eG
Start of the Walk of Play installation at the Mitte entrance
Opening of the Lego Botanical Pop-up Experience at the Ost entrance

Wednesday, January 28, 2026

Value of Play Conference in the Toy Business Forum (Hall 3A) — cultural, educational, social, and economic policy perspectives on play
All-day exhibitor days, networking, live demonstrations

Thursday, January 29, 2026

11:00 AM – 12:00 PM — ToyAwards Ceremony in the Toy Business Forum (Hall 3A): Awarding the most innovative toys of the year in various categories
6:10 PM — Anniversary Fireworks over the exhibition grounds for the 75th birthday of the Toy Fair

Friday, January 30 – Saturday, January 31, 2026

Final fair days with closing negotiations, orders, and industry networking
Kosmos Exit Escape Bus in the courtyard
Music acts and selfie spots distributed across the grounds

Detailed program and hall plan available at spielwarenmesse.de. The fair is exclusively accessible to trade visitors.

Prices Toy Fair 2026

Exclusively accessible to trade visitors of the toy industry. Accreditation online via spielwarenmesse.de for retailers, buyers, license partners, designers, and press representatives. Day ticket or week pass depending on accreditation status.

Practical information

Practical information — Toy Fair

Access

The Toy Fair is exclusively for trade visitors. Private individuals without industry affiliation are not admitted. Accreditation via the online portal of the Toy Fair for retailers, buyers, license partners, designers, and press representatives.

Getting There

By subway line U1 from the main train station to the Messe stop (~15 minutes). By car via A6 (Heilbronn–Nuremberg) exit Nürnberg-Langwasser or A9 (Munich–Nuremberg) exit Nürnberg-Süd. Parking garages directly at the exhibition center. By train to Nürnberg Hauptbahnhof (main station), then take the subway.

Tips

Hotels in Nuremberg are scarce and expensive during the trade fair week — book well in advance (ideally 6+ months before the fair starts), or consider staying in Fürth, Erlangen, Schwabach, or further out. Throughout the exhibition grounds, the daily updated directional signs and the digital fair app 'Spielwarenmesse' are indispensable.

The World's Leading Trade Fair for the Toy Industry

For 75 years, the Toy Fair in Nuremberg has shaped the global toy market. Trends are set here, licenses are concluded, new products are launched, and international sales contracts are negotiated. With over 2,300 exhibitors from 68 countries and around 59,000 trade visitors from 121 nations, it is the undisputed number one in its industry — where Lego, Schleich, Playmobil, Mattel, and Hasbro meet new indie board game publishers, Japanese anime licenses, and Chinese robotics startups.

A Nuremberg Tradition Since 1949

Founded in 1949, as the German toy industry was rebuilding from the ruins of World War II, the Nuremberg Toy Fair has accompanied the industry through all its phases: wooden toys in the 1950s, plastic in the 1960s, electronics in the 1970s, video games in the 1980s, the licensing boom of the 1990s, digital hybrid toys of the 2000s, app-controlled toys of the 2010s, and AI-driven toys of the 2020s. The organizer is Spielwarenmesse eG, a cooperative based in Nuremberg, which also operates international subsidiary trade fairs in Brazil, China, Russia, and the USA.

A Trade Fair — Not a Public Exhibition

Important to know: The Toy Fair is not open to the public. It is a purely B2B trade fair for the toy trade, buyers, media representatives, and licensees. Private visitors are not admitted. Those interested in toy trends should instead follow the popular press coverage that appears every year during the fair in Süddeutscher Zeitung, Spiegel, FAZ, and trade magazines like ToyToy or spielen.de.

NürnbergMesse as the Venue

The NürnbergMesse exhibition center in the Langwasser district is one of the most modern exhibition centers in Europe. The halls cover over 170,000 m² of exhibition space, complemented by conference centers and outdoor areas. In terms of transport, the exhibition center is directly connected to the subway (U1 line, Messe station) and the A6/A9 motorways. During the trade fair days, thousands of business travelers characterize the city's image — Nuremberg's hotels are traditionally fully booked at peak prices for several days during the trade fair.