Nuremberg Toy Fair — Edition 2025

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28 Jan 2025 — 01 Feb 2025 Finished

Overview

The 74th Nuremberg Toy Fair took place in 2025, as usual at the end of January/beginning of February at the NürnbergMesse exhibition center. With over 2,200 exhibitors and around 58,000 trade visitors from all over the world, the Toy Fair once again confirmed its status as the world's leading trade fair for the toy industry.

The 2025 Toy Fair continued the trend of industry stability: despite economically challenging conditions, exhibitor and visitor numbers remained at a consistently high level. New products in the areas of wooden toys, AI-powered toys, sustainable materials, and licensed products were the focus.

As every year, the ToyAwards for the most innovative products of the year were presented, the Toy Business Forum offered industry conferences, and the fair served as a central platform for the seasonal orders of the global toy trade. With its 74th edition, Spielwarenmesse eG, the organizer, laid the foundation for the major anniversary year in 2026.

Highlights

Over 2,200 exhibitors, 58,000 trade visitors, ToyAwards ceremony, Toy Business Forum.

Prices

Exclusively accessible to trade visitors.

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