OMR Festival

Industry Festival in Festival Format

What distinguishes OMR from classic industry congresses is its staging. Instead of a pure conference with lectures and panel discussions, ramp106 GmbH organizes a two-day major event under the OMR label, combining exhibitor halls, stages, networking areas, and party locations into an overall experience. "Festival" is not a marketing slogan here, but a concrete formal decision.

The Hamburg Messe Halls as a Playing Field

The venue is the Hamburg Messe at Lagerstraße/Messeplatz — halls with a total exhibition area of around 100,000 square meters. The South, East, and West entrances will be activated during OMR, and the entire area will be converted into a festival landscape. The location between the Schanzenviertel and St. Pauli provides an urban backdrop that clearly distinguishes the festival from typical convention center conferences.

800+ Speakers, 60,000+ Participants

The numbers speak for themselves: Over 800 speakers on parallel stages, more than 60,000 participants per edition. This makes OMR the largest German conference for online marketing, the digital economy, and tech — and one of the largest in Europe. Topics range from performance marketing, e-commerce, artificial intelligence, branding, and influencer marketing to tech trends and digital leadership.

Prominent Headliners

Previous OMR editions featured acts like Heidi Klum, Tom Brady (American football legend), Roland Emmerich (film director), and Bill Kaulitz (Tokio Hotel) on stage — a list that clearly sets the festival apart from purely industry-specific conferences. This prominence is not for mere self-staging but serves as an attention driver for the parallel specialist lectures.

Networking and Side Events

Countless side events, side stages, exhibitor pavilions, and networking sessions run parallel to the main program. During the OMR days, Hamburg transforms into an industry-wide meeting point — in the evenings, participants continue their gatherings in bars and clubs in Schanze, St. Pauli, and HafenCity, with organized side parties taking place in locations such as Mojo Club, Übel & Gefährlich, and Markthalle Hamburg.

Access

OMR requires a ticket. Prices vary depending on the ticket category and purchase time — early bird tickets are significantly cheaper than late purchases. Student and startup discounts are available. Tickets are sold through the Hamburg Messe ticket shop and omr.com.