Overview

OMR 2025 once again gathered 60,000+ participants in the Hamburg Messe halls. Over 800 speakers, several main stages, parallel exhibitor halls, and a packed side event calendar made the festival the unmissable annual event for the German-speaking digital marketing and tech scene.

2025 Review

In 2025, OMR also ran for two days at the Hamburg Messe. The thematic focus was on AI in marketing, e-commerce trends, influencer marketing, and performance marketing. Main stages with celebrities and top speakers were complemented by parallel tracks for specific industries and job profiles. The OMR party spread participants across several Hamburg locations in the evening.

Located in the Hamburg-Mitte district (St. Pauli sub-district) and Altona district (Sternschanze sub-district), the Hamburg Messe is a central venue — OMR utilizes its location between Schanze and St. Pauli for a festival setting that clearly deviates from the typical convention center format.

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