Hofheimer Werbewoche and Kirchweih
Eight-day combination of advertising week, Kirchweih (church consecration festival), fashion show, and marquee in Hofheim in Unterfranken
About Hofheimer Werbewoche
Travel to this festival
Reserva tu tren o autobús para llegar a Hofheimer Werbewoche al mejor precio.
Sponsored link
Advertising Week and Kirchweih – Two Traditions in One Festival Week
The Hofheimer Werbewoche and Kirchweih is one of the most unusual combinations in the Franconian festival calendar: eight festival days during which local businesses, together with the parish and clubs, organize a town festival with a Kirchweih character. The Hofheimer Werbering e.V. is the main organizer, with the town of Hofheim and numerous clubs as co-organizers. The festival week traditionally takes place in September.
Program Structure (Typical Festival Week)
The program follows an established choreography that varies slightly each year:
- Tuesday – Beer tapping ceremony at 6:30 PM as the festival opening with brass music
- Wednesday – Children's Day from 2:30 PM with electric car races, children's choir, Bambini run, face painting, carousel
- Thursday – Fashion show in the town center from 6:00 PM featuring the latest trends from Hofheim shops
- Friday – Official Kirchweih opening at 7:15 PM with beer tapping ceremony
- Saturday – Flea market from 7:00 AM (registration 09523-7747) and Weißwurst breakfast from 10:00 AM
- Sunday – Sunday opening for shopping from 1:00 PM with special offers, grand raffle prize drawing at 5:00 PM
- Monday – Festival finale with "With the Boss in the Marquee"
Grand Raffle Winner and Top Prizes
The highlight of the advertising week is the Werbering's grand raffle with attractive top prizes from Hofheim retailers: dream trip, Apple Watch, shopping vouchers worth 500 Euros, and other prizes. The drawing traditionally takes place on Sunday afternoon – a magnet for the entire region.
Intertwining of Trade, Church, and Club Life
What makes the Hofheimer Werbewoche special is the intertwining of the commercial advertising week and the Kirchweih: Shops present their trends, while the parish celebrates its Kirchweih with a festival service. Clubs set up their stalls, and the marquee provides guests with beer and Franconian specialties. This mix is rarely found in this form in Bavaria.
Hofheim in Unterfranken
Hofheim i.UFr. is a small town in the Haßberge district, Unterfranken, with around 5,000 inhabitants. The town is located in the idyllic Haßberge landscape between Schweinfurt and Coburg and serves as a central hub for a rural region. The advertising week with Kirchweih has been one of the defining highlights of the Hofheim year for decades and is one of the largest folk festivals in the Haßberge district.
Hofheimer Werbewoche — edition 2026
Festival Week 2026 at a Glance
The Hofheimer Werbewoche 2026 follows the proven choreography of previous years. The main organizer is the Hofheimer Werbering e.V., together with the town of Hofheim and the local clubs.
Recurring Program Points
- Beer tapping ceremony at 6:30 PM to open the festival with brass music
- Children's Day with electric car races, children's choir, and carousel
- Fashion show by Hofheim shops in the town center at 6:00 PM
- Kirchweih beer tapping ceremony at 7:15 PM
- Grand flea market from 7:00 AM and Weißwurst breakfast from 10:00 AM
- Sunday opening for shopping from 1:00 PM
- Grand raffle prize drawing at 5:00 PM (dream trip, Apple Watch, shopping vouchers)
- "With the Boss in the Marquee" to round off the festival on Monday
Programme Hofheimer Werbewoche 2026
Exact dates will be announced by the Hofheimer Werbering shortly before the festival week. For years, the festival week has followed the eight-day schedule described above, with beer tapping on Tuesday, children's day, fashion show, Kirchweih beer tapping, flea market with Weißwurst breakfast, Sunday opening for shopping with raffle, and festival finale on Monday.
Highlights Hofheimer Werbewoche 2026
- Eight-day combination of advertising week and Kirchweih
- Beer tapping ceremony, Kirchweih beer tapping ceremony, and fashion show in the town center
- Grand flea market with Weißwurst breakfast on Saturday
- Raffle with top prizes: dream trip, Apple Watch, and 500 Euro shopping voucher
- Sunday opening for shopping by Hofheim businesses
- "With the Boss in the Marquee" to round off the festival
Prices Hofheimer Werbewoche 2026
Admission to the festival week is free. Food and drinks in the marquee are at usual marquee prices. Raffle tickets are sold during the festival week at participating shops. Top prizes: dream trip, Apple Watch, 500 Euro shopping voucher, and other prizes.
Practical information — Hofheimer Werbewoche
Getting There
Hofheim can be reached via the B303 (Bamberg–Coburg) or from the A70 (Schweinfurt–Bayreuth). Public transport connections via bus lines of the Haßberge district from Haßfurt train station.
Admission
Admission to the festival week and the marquee is free. Food and drinks are available at usual marquee prices. Fashion show, beer tapping ceremony, and children's day are publicly accessible.
Tips
Inquire about the exact dates for 2026 from the Hofheimer Werbering or the Haßberge Tourism Association (+49 9523 5033710). The Sunday opening for shopping with the grand raffle prize drawing at 5 PM is usually the busiest day – look for parking early.
Festival-goer photos
No photos yet. Share yours!
Share your photos
Max. 5 photos, 5 MB per photo (JPG, PNG, WebP)
Spotted an error or missing information?
Help us keep this listing up to date. Each suggestion is reviewed by our team before being published.
Festival-goer reviews
No rating yet — be the first!
No comments yet. Be the first!
Were you there?
Share your experience with the community.
Travel to this festival
Reserva tu tren o autobús para llegar a Hofheimer Werbewoche al mejor precio.
Sponsored link
Where it takes place Hofheimer Werbewoche
Innenstadt und Festzelt Hofheim in Unterfranken