Hallertauer Bierfestival Attenkirchen

Hallertau — the Hop Region

The Hallertau (also Holledau) between Freising, Pfaffenhofen, and Kelheim is the largest contiguous hop-growing region in the world. About a third of global hop production comes from here. Hop fields with their characteristic trellises shape the landscape of the region. This hop identity makes a beer festival in Attenkirchen a natural fit.

Over 100 Beers, Small Glasses

The festival concept is focused on beer culture: over 100 different beers — regional Hallertau breweries, selected German craft beer breweries, international specialties — are offered for tasting in small glasses. Unlike a classic Volksfest (people's festival), the focus is not on maximum beer volume, but on taste diversity. The motto »Small Glasses, Big Beers« underscores this philosophy.

Breweries and Craft Beer

The major Hallertau breweries are represented — Erdinger Weissbräu (just outside), Aktienbrauerei Kaufbeuren, Schweiger, Plank, Schierlinger — as well as an increasing number of craft breweries from all over Bavaria and Southern Germany. Hop-centric varieties (Pale Ale, India Pale Ale, Pilsner) are particularly in focus, as the hops come from the immediate region.

Live Music and Atmosphere

Several live stages provide musical accompaniment — from brass band music to Bavarian rock bands to independent pop. Food trucks and catering stands offer culinary delights. The festival's atmosphere is somewhere between a beer connoisseur event and a Volksfest — more relaxed than boisterous, but certainly convivial.

Attenkirchen and the Hallertau

Attenkirchen is a market town in the Freising district, about 50 km north of Munich and 25 km northwest of Freising. Its location in the heart of the Hallertau makes it the natural site for a hop and beer festival. The event is organized by a local steering committee that has maintained the biennial rhythm since its premiere in 2012.