DLRG/NIVEA Beach Festival Hörnum

DLRG and NIVEA — a Proven Summer Partnership

The German Life Saving Association (DLRG) and the NIVEA brand share a long-standing partnership for water safety, sun protection, and beach education. Every summer, the DLRG/NIVEA Beach Festival tours selected German North and Baltic Sea resorts — three hours of fun, three hours of education on each beach. Over 100 volunteer DLRG staff from all over Germany invest their vacation time for the tour.

Hörnum on Sylt — the Southern Island Village

Hörnum is located at the southern tip of the island of Sylt in the district of Nordfriesland in the state of Schleswig-Holstein. While the northern Sylt towns (Westerland, Wenningstedt, List) shape the island's classic tourist reputation, Hörnum is deliberately smaller, quieter, and closer to nature — the Hörnum East Beach, with views of the Wadden Sea and the Halligen islands, is one of Sylt's most beautiful beaches away from the hustle and bustle.

Program: Learning Through Play — Understanding Safety

The concept is deliberately accessible — children and families should have fun while taking away important knowledge. On the festival grounds at the East Beach, you'll find:

• Bouncy Castle — the central attraction for children
• Swimming Rules Quiz — the DLRG swimming rules are taught playfully: When can you swim? When not? How to behave in currents?
• Rescue Equipment to Try — lifebuoys, rescue boards, rescue sleds — children can try them out themselves
• First-Aid Quick Courses — compact demonstrations of the most important life-saving techniques
• Sun Protection Education — how to understand a UV index? How to apply sunscreen? What about water resistance?
• Flash Mob — joint choreography of all participants with the blue NIVEA beach balls

1,000 Blue NIVEA Beach Balls

The visual highlight: up to 1,000 blue NIVEA beach balls are distributed to visitors during the festival. During the flash mob, they form a blue sea on the beach — the DLRG team leader gives the signal to throw all beach balls at once, creating a memorable image of the summer event. Participants get to keep their beach ball as a souvenir.

Family Event Without Registration

As with many DLRG activities: Free admission, no registration required. Families can come and go, participate or watch — as they please. The format is designed for children aged approximately 4 and up, but also benefits parents and grandparents who can gain knowledge for water safety emergencies in a relaxed atmosphere.