BAM! Bock auf Morgen Festival

Berlin as a Workshop for Sustainable Transformation

The BAM! Festival (short for „Bock auf Morgen“) is a young Berlin conference format — not a classic business forum, not a classic festival area, but a hybrid of both. The focus is on the question of how German companies, research, and the creative industries can sustainably transform their business models and structures — in the face of the growing climate crisis, the energy transition, and a critical political climate in Germany and Europe.

November 4th to 5th, 2026 — „In Bock we trust“

The 2026 edition will take place from November 4th to 5th, 2026 — a 1.5-day program at Festsaal Kreuzberg on the Spree. Around 500 participants from business, science, the creative scene, and politics are expected. The festival motto is „In Bock we trust“ — a deliberate play on the German idiom „Bock haben“ (to fancy something/to be up for it) in the sense of active willingness to change.

Program Content 2026

Content-wise, the program is divided into several thematic strands: Sustainable business models, nutrition as a lever for transformation, structural hurdles in German companies, international best practices, climate and energy transition economy, creative industries and innovation. The format is a mix of keynotes, panels, workshops, matchmaking sessions, and sliding-door conversations — consciously less presentation, more interaction.

Festsaal Kreuzberg — Berlin's Crossover Venue

The venue is Festsaal Kreuzberg, one of Berlin's most famous concert and event halls, directly on the Spree at Flutgraben (Friedrichshain-Kreuzberg district, bordering Alt-Treptow). The venue is otherwise known for concerts, indie-pop evenings, and club nights — its selection as a conference venue marks BAM!'s intention to move classic business formats out of their usual conference hotels and into a creative, atmospheric space.

Bock auf Morgen — Berlin as an Innovation Location

Behind the festival is the initiative „Bock auf Morgen“, which promotes Berlin as an innovation location for sustainable business transformation. Event formats take place year-round; the festival is the annual highlight. In the federal state of Berlin, in the Friedrichshain-Kreuzberg district, BAM! positions itself as a bridging format between Berlin's start-up ecosystem, established businesses, and science.