AutoMeile & Spring Festival Prenzlau

AutoMeile and Spring Festival Under One Roof

When Prenzlau's city centre welcomes spring on Saturday, April 18, 2026, it will do so in a dual format: AutoMeile and Spring Festival. The Werbe- und Interessengemeinschaft Prenzlau e.V. — representing the city centre businesses — has been coordinating this combination of car show and city festival for years, marking one of the kick-off dates for the spring season in Uckermark. The concept is simple and effective: visitors on the festival day will find car test drives, special offers from shops, and a family program all in one day.

AutoMeile — Test Drives and Advice in the City Centre

The automotive part of the festival is the main attraction: several local and regional car dealerships will present their latest models directly on the central squares of Prenzlau's old town. Sales consultants will be available for expert discussions, answering questions about current automotive technology (electrification, hybrid drives, range) and inviting visitors for test drives starting right from the festival mile. This format is ideal for buyers looking to compare vehicles in a relaxed atmosphere — not a showroom experience, but the open road.

Spring Festival — Shops, Gastronomy, Family

Parallel to the AutoMeile, the Spring Festival will be in full swing: city centre shops will showcase their spring collections, often with special promotions, opening offers, or small events outside their stores (champagne reception, fashion shows, spring decorations). Restaurateurs will set up food stalls and outdoor seating on the squares — from spring sausage stands to charming coffee gardens. Live music on the central stage will create a festive atmosphere. A family program — children's activities, interactive stations, performances by local clubs — will round off the day.

Prenzlau — The District Town of Uckermark

Prenzlau, with just under 19,000 inhabitants, is the district town of the Uckermark district and the largest town between Berlin and the Baltic Sea. The historic old town, with its brick architecture, the Gothic St. Mary's Church, and remnants of the old city wall, provides a unique backdrop for any city festival. The AutoMeile & Spring Festival will spread across the central squares and streets — Markt, Mitteltorstraße, Friedrichstraße — turning the entire city centre into an accessible festival mile.

A Traditional Spring Date in Uckermark

The AutoMeile with its accompanying Spring Festival is a staple event in Prenzlau's annual calendar. For many residents and day-trippers from the Uckermark district, it marks the symbolic start of the season — the city awakens from winter, shops display new collections, car dealerships showcase their models, and restaurants open their outdoor seating areas. Admission is free, and families are the primary target audience.