Südwest-Messe Villingen-Schwenningen
Southern Germany's major regional trade fair — nine days of experience marketing for around 70,000 visitors
About Südwest-Messe
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A Regional Trade Fair with Supra-Regional Appeal
For decades, the Südwest-Messe Villingen-Schwenningen has been the most important consumer fair in Southern Württemberg and the northern Black Forest. On the large exhibition grounds in the Schwenningen district, in the Schwarzwald-Baar district, around 500 exhibitors and 70,000 visitors meet every early summer for a broad-based showcase of crafts, trade, industry, and services. It is a must-attend event for homeowners, DIY enthusiasts, families, and anyone who wants to start their summer with inspiration for home, garden, travel, or health.
2026 Program — from May 30 to June 7
The 2026 edition runs for nine days from Saturday, May 30 to Sunday, June 7, 2026. Opening hours daily 9:00 a.m. to 5:00 p.m. Thematic focuses for 2026: energy-efficient building and living, health and wellness, culinary, and household. In addition, there are classic consumer fair areas: automotive, garden, tourism, fashion, jewelry. 16 halls and an outdoor area for large exhibits (motorhomes, garden technology, construction machinery) are available to exhibitors.
Special Exhibitions, Tastings, and Stage Program
The Südwest-Messe thrives on its special exhibitions: thematic displays on changing focal points (renewable energy, smart home, organic gastronomy, outdoor experience). The action hall hosts live demonstrations, tastings of regional specialties from Baden and Swabia, stage shows with music and fashion, and consultation hours. Catering is provided by regional businesses — dining tents with Black Forest, Swabian, and international cuisine, plus cafés, ice cream parlors, and street food stalls.
Villingen-Schwenningen as a Location
The city of Villingen-Schwenningen combines two historically independent cities — Villingen with its baroque old town and Schwenningen as an industrial city — and is the economic center of the Schwarzwald-Baar district. The exhibition grounds are located in the Schwenningen district, easily accessible from the A81 motorway and the train station, and with its large multi-purpose hall and several exhibition buildings, it is one of the largest event complexes in Southern Württemberg. The city itself becomes a venue during the trade fair: hotels are fully booked, restaurants are crowded, and the city program adapts to the trade fair week.
Südwest-Messe — edition 2026
Nine Trade Fair Days in 2026
The 2026 edition offers a comprehensive consumer fair on the large Schwenningen exhibition grounds with the classic focus areas: energy-efficient building and living (solar, heat pumps, renovation, interior design), health and wellness (consultation, natural medicine, sports), culinary (regional producers, street food, tastings), household and lifestyle, garden, mobility, tourism, and fashion/jewelry.
Over 500 exhibitors fill the 16 halls and the outdoor area; around 70,000 visitors are expected. The action hall hosts live shows, stage programs, and demonstrations. Tastings of specialties from Baden and Swabia are among the most visited program items.
Programme Südwest-Messe 2026
Opening Hours
- Saturday, May 30 to Sunday, June 7, 2026
- Open daily 9:00 a.m. to 5:00 p.m.
Program Areas and Halls
- Hall 1–2 — Building and Living, Energy, Renovation
- Hall 3–4 — Health, Wellness, Beauty, Natural Medicine
- Hall 5–6 — Culinary and Enjoyment, Regional Producers
- Hall 7–8 — Household and Lifestyle
- Hall 9–10 — Garden and Outdoor
- Hall 11–12 — Mobility and Tourism
- Hall 13–14 — Fashion, Jewelry, Handicrafts
- Hall 15 — Action Hall with Stage Program
- Hall 16 — Special Exhibitions 2026 (changing focuses)
- Outdoor Area — Motorhomes, Garden Technology, Machinery, Construction Exhibitions
Live Program
- Daily tastings of specialties from Baden/Swabia
- Fashion shows on the main stage
- Stage program with local music (brass bands, cover bands, folk music)
- Live craft demonstrations (blacksmithing, carpentry, baking)
- Consultation hours (energy advice, building advice, taxes)
Full Daily Program
The day-by-day stage and lecture program will be published shortly before the trade fair begins on suedwest-messe.de and in the official trade fair catalog.
Highlights Südwest-Messe 2026
- Around 500 exhibitors in 16 halls and the outdoor area
- Approximately 70,000 expected visitors over nine days
- Focus 2026: energy-efficient building and living
- Daily tastings of specialties from Baden and Swabia
- Special exhibitions and action hall with stage program
- Southern Germany's major regional trade fair between the Black Forest and Lake Constance
- Direct connection to the A81 motorway and Schwenningen train station
Prices Südwest-Messe 2026
Day tickets and family tickets, as well as group rates, are available via suedwest-messe.de — online advance booking with a discount. Children under 6 years free admission. Groups of 15 or more receive special rates. Detailed prices will be finalized shortly before the trade fair begins and published on the organizer's website.
Practical information — Südwest-Messe
Getting There
By car: A81 exit Villingen-Schwenningen, then follow signs to the exhibition grounds. By train: Schwenningen station — take a city bus from the station to the exhibition grounds (approx. 10 min). Large visitor parking lots are available directly at the exhibition grounds.
Admission
Day tickets and family tickets: prices and advance booking at suedwest-messe.de. Online tickets often come with a discount. Groups of 15 or more receive special conditions. Children under 6 years free admission.
Tip
Weekdays are usually more relaxed than weekends. If you want to visit the special exhibitions in detail, allow two to three hours for the halls. Come hungry — the tastings of regional specialties from Baden and Swabia are among the highlights of every Südwest-Messe.
Accommodation
Hotels in Villingen-Schwenningen are usually fully booked during the trade fair — early booking recommended. Alternatively: Donaueschingen, Bad Dürrheim, St. Georgen, or Triberg in the Black Forest (each approx. 20 min. drive).
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Travel to this festival
Reserva tu tren o autobús para llegar a Südwest-Messe al mejor precio.
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Where it takes place Südwest-Messe
Messegelände Villingen-Schwenningen
Messe 1, 78054 Villingen-Schwenningen