Three-part festival weekend in the doll town of Neustadt
The festival weekend of Neifeier, Children's Festival, and Market Festival is the most important festival in Neustadt bei Coburg, the "Doll Town" in the Coburg district of Upper Franconia. It combines three independent festivals into a three-day highlight in the summer and brings the entire town to life.
The centerpiece is the Children's Festival on Saturday, which looks back on a tradition of around 470 years and is recognized as Bavarian intangible cultural heritage. After a musical wake-up call in the morning, a grand parade with schoolchildren, music bands, and decorated floats proceeds through the town center at 1 p.m. On the Schützenplatz, there are performances and entertainment on offer.
The weekend kicks off on Friday with the Neifeier in the market square – a convivial evening with live music and refreshments. On Sunday, the Market Festival marks the conclusion: from 11 a.m., hearty folk music creates a "Frühschoppen" (morning pint) atmosphere, followed by entertainment and dancing in the afternoon.
Organized by the town of Neustadt bei Coburg, the festival weekend with free admission is a unifying event for all generations. It preserves the centuries-old tradition of the Children's Festival and strengthens the identity of the doll town in the Coburg district – a living example of Upper Franconian customs.
The three-part festival weekend in Neustadt bei Coburg 2026 will be celebrated from July 10 to 12. On Friday, July 10, the Neifeier opens on the market square with live music and refreshments. On Saturday, July 11, the traditional Children's Festival follows: after the musical wake-up call, a grand parade with schoolchildren, music bands, and floats proceeds through the town at 1 p.m., with additional programs on the Schützenplatz. On Sunday, July 12, the Market Festival concludes with folk music starting at 11 a.m. and afternoon entertainment. Admission is free.
Neustadt bei Coburg is located in the district of Coburg in Upper Franconia, near the border with Thuringia. Arrive by car via the B 89; train stop Neustadt (b Coburg). Schützenplatz and Marktplatz are centrally located and within walking distance.
Admission to the entire festival weekend is free. Costs are incurred for food, drinks, and entertainment.
2026: July 10 (Neifeier), July 11 (Children's Festival with parade at 1 p.m.), July 12 (Market Festival from 11 a.m.).
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Schützenplatz und Marktplatz Neustadt b.Coburg
Schützenplatz, 96465 Neustadt b.Coburg