Experience fair for the whole family on Heilbronn's Theresienwiese with five themed worlds and over 200 exhibitors
The HNH — Heilbronn Autumn Fair is the largest consumer and experience fair in the Heilbronn-Franken region in southern Baden-Württemberg. It is held on the Theresienwiese Heilbronn at Theresienstraße 44 — the same grounds that host the Heilbronn Volksfest in the summer. The organizer is RW Messen & Events GmbH, which sets up the fair in several halls and tents covering 35,000 m².
The concept of the HNH divides the fair into five major themed worlds to help visitors navigate:
A central stage in the main area offers a daily show program — cooking demonstrations, fashion shows, live music, interviews with regional personalities. Admission is free for children under 15 (accompanied by adults); they will find their own areas with hands-on activities, a children's carousel, and experience workshops. The complete stage and children's program will be published by the organizer starting in August 2026.
Heilbronn, with almost 130,000 inhabitants, is the seventh-largest city in Baden-Württemberg and the administrative seat of the Heilbronn district (AGS 08121, City District 08121). The city is the center of the Heilbronn wine-growing area — Trollinger, Lemberger, and Riesling from the slopes along the Neckar are among the most widely planted varieties. In addition, the density of industry (Audi, Schwarz Group with Lidl and Kaufland) and the growing education campus with the Heilbronn University of Applied Sciences, established in 2014, shape the city's image. The autumn fair reflects this mix — industry, wine enjoyment, and the middle class.
The Theresienwiese is located directly west of Heilbronn main station — reachable on foot from the station in 10 minutes. Parking is available on the Theresienwiese itself and in the adjacent parking garages. Dogs on a leash are welcome. Accessible.
The HNH 2026 traditionally falls on the first weekend of October — from Thursday to Sunday. Over four fair days, you can explore more than 200 exhibitors in five themed areas across the 35,000 m² exhibition space.
The central show stage offers a varied daily program: cooking shows with regional top chefs, fashion shows with local boutiques, live music showcases, and interviews with Heilbronn personalities. The exact stage and children's program will be published from August 2026 on hnh-herbstmesse.de.
The final list of show act exhibitors and detailed schedule will be published in August 2026 at hnh-herbstmesse.de.
Online early bird ticket (until May 31, 2026): €4.50.
Day ticket: €8 adults · €7 reduced (seniors 65+, students, severely disabled persons with ID) · Children under 15 free (accompanied by adults).
Online tickets via hnh-herbstmesse.de.
By train: Heilbronn main station (IC/RE/RB from Stuttgart, Würzburg, Mannheim), 10 minutes walk to the Theresienwiese. By car: A6 exit Heilbronn-Untereisesheim or Heilbronn-Industriegebiet, then follow signs to Theresienwiese. Parking directly at the exhibition grounds and in surrounding parking garages.
Thursday to Saturday (Oct 1–3, 2026): 10 AM–6 PM. Sunday (Oct 4, 2026): 11 AM–6 PM.
Online early bird ticket (until May 31, 2026): €4.50. Day ticket adults: €8. Reduced (seniors 65+, students, severely disabled persons): €7. Children under 15 accompanied by adults: free. Dogs on a leash welcome.
RW Messen & Events GmbH, Tel. +49 7266 4540421.
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Theresienwiese Heilbronn — Heilbronner Messegelände
Theresienstraße 44, 74072 Heilbronn