Brötzinger Tal Fest Pforzheim

Brötzinger Tal — Pforzheim's Industrial Area

The Brötzinger Tal is one of Pforzheim's traditional industrial areas (city district, AGS 08231) — located west of the city center, in the Brötzingen district. Pforzheim is Germany's "Gold City," historically shaped by jewelry craftsmanship; today, the economy is more broadly based with medium-sized companies from the jewelry industry, automotive suppliers, toolmaking, and mechanical engineering. The Brötzinger Tal hosts a concentrated number of these medium-sized companies and a showroom complex of S&G Automobil AG — one of the largest Mercedes-Benz dealers in Southern Germany.

New Exhibition Hall 2026

The 2026 edition marks a new chapter for the Brötzinger Tal Fest: For the first time, the trade show will take place in a new exhibition hall on the S&G grounds — a modern hall that offers enough space to concentrate the stands of all participating companies under one roof. Previously, activities were spread across various company premises. The new concept makes the visit more organized and attractive.

Companies from the Industrial Area Present Themselves

The participating companies come from the entire spectrum of Brötzinger Tal:

• S&G Automobil AG — Mercedes-Benz showroom with current models and test drives
• Jewelry and goldsmith workshops from Pforzheim's tradition
• Tool and machine manufacturers as regional medium-sized businesses
• Service providers — insurance, banks, IT, consulting
• On-site restoration and catering

Program — Music, Show, Cars

The festival has a trade and family character:

• Car Show with current Mercedes models, hybrid vehicles, electric cars
• Live Music with local bands and combos
• Show Programs — acrobatics, dance groups, demonstrations
• Children's Activities — bouncy castle, Bobby car races, play areas
• Catering — bratwurst, drinks, coffee, regional specialties

A Day in Medium-Sized Industry

The Brötzinger Tal Fest is an opportunity to take a look behind the scenes of Pforzheim's medium-sized industry — from the jewelry workshop to the car repair shop, from the machine manufacturer to the service provider. Those who want to get to know Pforzheim beyond the jewelry museum tours will find an authentic insight into the city's economic DNA here.

Getting There

By car via the A 8 (Stuttgart–Karlsruhe) or the B 10 (Pforzheim). By S-Bahn to Pforzheim Hbf, then S-Bahn S5 or bus to Brötzingen. Parking available on the S&G premises and in the surrounding industrial courtyards.