Beetle Sunshinetour Travemünde

Three Days of Beetle Culture on the Baltic Sea

Every summer weekend, the Brügmanngarten in Lübeck-Travemünde transforms into a parking lot of a special kind: hundreds of VW Beetles and Buses, some meticulously restored, others roadworthy, all with a story. The Beetle Sunshinetour has long been a must-attend event for the North German Beetle scene, attracting fans from all over Germany, Scandinavia, and the Netherlands to the Lübeck Bay.

Motto 2026: Flower Power

The 2026 edition is under the motto "Flower Power & Beetle Love". Organizers are calling on participants to decorate their vehicles with floral arrangements and LED light chains — in the evening, this creates a collective sea of lights along the promenade. Sunglasses and flower garlands are the connecting elements, visually turning the meeting into a hippie weekend in the north.

A Family Gathering of a Special Kind

Even though the technical standard of the exhibited vehicles is high, the tour remains a family-friendly meeting point. What takes place in Travemünde is considered a class reunion of the international Beetle scene among connoisseurs. In the state of Schleswig-Holstein, the event has developed into a firm tourist attraction over the years, benefiting Travemünde, Lübeck, and the entire Baltic coast.

Premium Partners and Auction

The meeting is supported by Volkswagen, the Lübeck Travemünde Marketing tourism agency, and Autostadt Wolfsburg, among others. VIP tickets for the accompanying 24-hour race were already auctioned in December 2025 — places are coveted and are allocated quickly.

Travemünde — the Baltic seaside resort of the Hanseatic City of Lübeck

Travemünde has belonged to the Hanseatic City of Lübeck since 1329 and is its district with direct access to the Baltic Sea. The beach promenade, lighthouse, and the four-masted barque Passat shape the scenery. During the Beetle Sunshinetour, this postcard backdrop transforms into a colorful VW festival.