Three days of wine, light, and live music in the historic old town on the Main
Wertheim is located at the northernmost tip of Baden-Württemberg, where the Main meanders in a tight loop through the Tauberfranken landscape. The town in the Main-Tauber district belongs to the wine region of Tauberfranken (now part of the Baden wine-growing region), which has preserved its own Franconian identity with Müller-Thurgau, Schwarzriesling, Bacchus, and Silvaner. This combination of a medieval old town (market square, collegiate church, Wertheim Castle), river landscape, and Franconian wine culture makes Wertheim one of the most atmospheric wine destinations in Baden-Württemberg — and the Schöpple one of its most beautiful summer festivals.
The 2026 edition runs from Thursday, July 2nd to Saturday, July 4th, 2026. The organizer is Tourismus Region Wertheim GmbH in cooperation with local vintners and restaurateurs. The festival extends over the Wertheim city center — market square, Spitzes Türmle, Stiftskirchenplatz, Mainufer, Engelsbrunnen — and uses the historic squares and alleys as a stage.
Specific program components:
The name „Schöpple" comes from the Franconian dialect and originally referred to a wine schoppen — a glass of wine drunk together in a convivial round. The word stands for precisely the atmosphere that the festival captures: not anonymous mass intoxication, but shared tasting, talking, enjoying. Long tables and benches are set up in Wertheim's market square, where strangers become acquaintances — the ideal wine festival culture of southern Germany. The people of Wertheim have made the concept into a brand: Schöpple is now its own wine cuvée, the sale of which supports the emergency care of the Bürgerspital Wertheim.
The Tauberfranken wine landscape is one of the northernmost outliers of German quality wine production. On the Muschelkalk slopes of the Tauber, the Wertheim Main slopes, and the Bronnbach monastery vineyards, mainly Müller-Thurgau, Silvaner, Schwarzriesling, Bacchus, and Tauberschwarz grow. The latter — Tauberschwarz — is an old, almost extinct red wine grape that is only grown in Tauberfranken; a insider tip at the Schöpple. The Wertheim vintners (cooperative, private vintners, Bronnbach monastery vineyards) bring their best drops to the glass at the Schöpple — fruity dry wines, elegant red wines, fresh sparkling wines.
This year's edition uses the full backdrop of Wertheim's old town: Market square, Spitzes Türmle, Stiftskirchenplatz, Engelsbrunnen, Mainufer. The squares feature wine stands from regional vintners from the Wertheim area and Tauberfranken, with stages, tables, and the typical Wertheim light installations in between.
During the day, the relaxed wine atmosphere with tastings, snacks, and culinary diversity dominates. As darkness falls, the lighting installations are activated, bathing the squares in warm colors. Live bands play on several stages — cover bands, jazz, soul, Franconian rock — until late at night.
The day-by-day stage program and the list of participating vintners and restaurateurs will be published shortly before the festival begins on tourismus-wertheim.de and via Wertheim's city marketing channels.
Admission to the festival grounds: free. Payment at the wine and food stations with tokens, which are issued at central ticket offices (card and cash accepted). Glass of wine typically €3–4, snack platters €8–12, tarte flambée €8–10. Glass deposit €5, refundable at the end.
By car: A3 (Würzburg–Frankfurt) exit Wertheim/Lengfurt, then B27 to Wertheim. By train: RB from Würzburg or Aschaffenburg, Wertheim station, then a 15-minute walk to the old town. Parking: Parking garages on the Mainufer (Mainparkplatz), the old town is a pedestrian zone.
Admission to the festival grounds: free. Wine and food are paid for with tokens — tokens available at central ticket offices. Card and cash payment at the ticket offices.
Come at sunset — when the lighting installations switch on and the sun disappears behind Wertheim Castle, the atmosphere in the market square is spectacular. Tauberschwarz in your glass — a red wine you can only try in Tauberfranken. If you want to delve deeper, plan a morning in the Bronnbach monastery vineyards or a boat trip on the Main.
Hotels in Wertheim's old town (e.g., Hotel Schwan) and on the Mainufer. Early booking recommended — the Schöpple weekend often books up months in advance.
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