Largest Volksfest in the Hofer Land region on the Schützenplatz
With around 30,000 visitors per year, the Münchberger Wiesenfest is the largest Volksfest in the Hof district and one of the most important festival dates in Upper Franconia in July. The organizers are the City of Münchberg together with the FC Eintracht Münchberg (as the festival host) and the Scherdel Brewery Hof, one of the traditional breweries of the Hofer Land region.
The venue is the Schützenplatz in Münchberg – the town's designated event area. The following are set up:
The parade of clubs on Wiesenfest Saturday is the highlight of the weekend: clubs, traditional costume groups, music bands, and floats parade from the town center to the Schützenplatz, ensuring that the Wiesenfest is truly celebrated by "all of Münchberg" – a self-image formulated in the town's slogan "most attractive family Volksfest between Bayreuth and Hof".
A special feature is the Wiesenfest beer from the Scherdel Brewery Hof, which is brewed especially for the Münchberger Wiesenfest – a hybrid of Festbier and Märzen. This places Münchberg in the tradition of Upper Franconian Volksfests, where each Volksfest has its own festival beer.
With over 10,000 inhabitants, Münchberg is one of the largest and oldest towns in the Hof district and is known as "Bavaria's Textile City" due to its historically strong textile industry. The Wiesenfest is one of the oldest city festivals and takes place every year on the weekend of the second Saturday in July – a stable date over the years, which has become a must-attend event for families from Hof, Bayreuth, Marktredwitz, and the surrounding communities of the Hofer Land region.
The city of Münchberg, the regional city portal 100prozenthof.de, and Frankenradar confirm the dates July 10–13, 2026, at the Münchberg Schützenplatz. This maintains the Wiesenfest's traditional timing on the weekend of the second Saturday in July.
The program follows the proven choreography: opening evening with beer tapping on Friday, parade of clubs on Saturday, full festival Saturday and Sunday with daily top bands in the tent, and the festival winding down on Monday. The outdoor area features atmospheric lighting for a beer garden ambiance, and families can choose between rides from new operators (often fresh from the Oktoberfest) and classic stalls. Bands and detailed daily schedules will be published on wiesenfest.mueb (Instagram), Facebook, and muenchberg.de in the weeks leading up to the festival.
Exact daily band program will be published in the weeks before the festival.
By car: A9 Munich–Berlin, exit Münchberg-Nord/Süd, then follow signs for Stadtzentrum/Schützenplatz. Parking available in the town and on the outskirts of the festival grounds.
By train: Münchberg station on the Nuremberg–Berlin high-speed line.
Free. Food, drinks, and rides are paid for on-site. Family day discounts are usually included in the program.
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Schützenplatz Münchberg
Schützenplatz, 95213 Münchberg