DLRG/NIVEA Beach Festival Juliusruh

Hands-On Festival on the Wide Beach

The DLRG/NIVEA Beach Festival is Germany's largest water safety tour. The festival stops at around 20 locations each year – predominantly on the North and Baltic Seas, with occasional stops on inland lakes – teaching children and families swimming rules, self-rescue, first aid, and respectful interaction with the sea. In Juliusruh, with its shallow, wide sandy beach, the concept finds ideal conditions.

Stations, Games, and Blue Balls

Several stations are set up on the festival grounds: a swimming rules course, rescue equipment to touch, a first aid workshop, a bouncy castle, face painting, and games. Up to 1,000 blue NIVEA beach balls are distributed per location; in a joint flash mob, the beach is transformed into a blue sea. Each child takes a small souvenir home. Admission is free, and the beach festival usually lasts about three hours in the afternoon.

Juliusruh and Northern Rügen

Juliusruh is a district of the municipality of Breege on the northern Wittow peninsula, Vorpommern-Rügen district (Mecklenburg-Vorpommern). Its 9 km long sandy beach between Schaabe and the cliff coast is one of the most beautiful beach sections on the southern Baltic Sea. The DLRG has a traditional presence here – in lifeguard towers during the high season and as the organizer of the beach festival, which perfectly combines educational tasks and family fun.