Vintage Car Show, Rock'n'Roll & Sunday Shopping in 50s Charm
For over 20 years, the Pforzheimer Wirtschaftswunder has been the most stylish spring festival in the Gold City of Pforzheim (State of Baden-Württemberg). Under the motto “Everything was better back then”, WSP — Wirtschaft und Stadtmarketing Pforzheim annually transports its city center to the 1950s and 1960s at the end of April — the era when the German economic miracle shaped the republic. In 2026, the 22nd edition will take place on Sunday, April 26.
The centerpiece of the event is the vintage car show with around 200 registered vehicles from all eras, thematically sorted and distributed throughout the city center:
The vintage cars arrive between 11 AM and 1 PM and are welcomed at a photo point designed as a giant model car. Exhibition locations are Marktplatz, Bertha-Benz-Platz, Waisenhausplatz, and in 2026, for the first time, the area along the Enz river.
The spectacular highlight of 2026: From 11:30 AM, amphibious vehicles (Amphicars) will glide on the Enz river — a tribute to the engineering prowess of the 60s, rarely seen today. The amphibious vehicles drive on the road to the Enz, glide into the water, and complete their laps — a spectacle that makes Pforzheim unique nationwide.
On the Sparkassen stage at Leopoldplatz, two Rock'n'Roll bands provide the musical accompaniment: “The Blue Cats” and “The Reindeers” perform classics by Elvis Presley, Chuck Berry, Bill Haley, and the entire 50s rockabilly era. Petticoats, pomade, and dancing feet are welcome!
Concurrently, Pforzheim shops open for the Sunday shopping event with spring offers. A limited edition enamel pin featuring the 1965 BMW 3200 CS Bertone will be sold for €1 at the Tourist Information office and at WSP stands — a collector's item and souvenir. Restaurants and cafés offer special menus, and parking in the city center is discounted.
Pforzheim (approx. 125,000 inhabitants) is known as the Gold City — over 80% of Germany's jewelry and watch industry is based here. The city lies at the transition from the Black Forest to the Kraichgau, at the confluence of the Enz, Nagold, and Würm rivers. The Economic Miracle also recalls Pforzheim's reconstruction history, as the city was almost completely destroyed in February 1945 — and looks back at its own history with a wink and irony under the motto “Everything was better back then.”
On Sunday, April 26, 2026, Pforzheim's city center transforms for the 22nd time into a 1950s amusement park. From 1 PM to 6 PM, around 200 vintage cars from around the world showcase their elegance: Cadillacs, BMW Isettas, Mercedes Pagodas, Trabants, and Wartburgs — thematically sorted into “American Dream,” “Ostalgie,” and “Economic Miracle Classics.” On the Enz, Amphicars will take laps from 11:30 AM, a spectacle between car and boat. At Leopoldplatz, The Blue Cats and The Reindeers perform Rock'n'Roll classics by Elvis and Bill Haley on the Sparkassen stage. Shops open for the Sunday shopping event.
Reach Pforzheim via the A8 (Karlsruhe–Stuttgart), exit Pforzheim-West or -Ost. By train, the ICE goes directly to Pforzheim main station (10 minutes walk to the city center). The S-Bahn connects the festival grounds with the suburbs.
Sunday, April 26, 2026, 1:00 PM–6:00 PM. Vintage car arrival 11:00 AM–1:00 PM. Amphicars on the Enz from 11:30 AM.
Free admission. BMW 3200 CS Bertone collector pin: €1 at Tourist Information and WSP stands.
Combine your visit with a trip to the Pforzheim Jewelry Museum or a hike in the Black Forest (Pforzheim is the gateway city).
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Innenstadt Pforzheim — Marktplatz, Bertha-Benz-Platz, Waisenhausplatz, Leopoldplatz
Marktplatz, Bertha-Benz-Platz, Waisenhausplatz, 75172 Pforzheim