Dutch specialty market with brass band on the market square
Only a few kilometers lie between East Frisia and the Netherlands – the regions are closely connected culturally, linguistically, and culinarily. The Hollandmarkt Aurich makes this neighborhood visible. On a summer Sunday, over 30 Dutch exhibitors set up their stalls in the central market square, bringing a piece of the Netherlands to Aurich.
Culinary delights dominate: freshly baked Stroopwafels, Poffertjes with powdered sugar and butter, Dutch cheese in countless varieties, Vla, licorice, fish specialties (Matjes, shrimp), sweets, and delicacies. Non-food items include: Bloembollen (bulbs for tulips, daffodils, crocuses), Dutch fabrics, fashion, wooden shoes, pottery, and ceramics.
A brass band – often from the Dutch border region – creates the right atmosphere. Dutch hits and Dutch classics, sometimes including sing-alongs, alternate. This turns the market day into a small cultural festival with a culinary focus.
The market is open from 12 PM to 6 PM. The timing is well-chosen: families go to church or a café in the morning, meet at the market at noon, and use the afternoon for strolling and shopping. Free admission. A typical East Frisian Sunday with a Dutch accent.
The Hollandmarkt is part of the NWZ-Online overview of Aurich's 2026 event highlights. It underscores the close neighborhood between East Frisia and the provinces of Groningen and Drenthe and is a reliable destination for lovers of Dutch specialties.
The exact program for 2026 will be published before the market day. The structure follows the proven cornerstones of previous years:
Marktplatz Aurich, 26605 Aurich (Aurich district, East Frisia).
Sunday, July 5, 2026, 12:00 PM – 6:00 PM.
Free admission.
Aurich is located on the A 31 motorway. Parking spaces are designated in the city center. The market square is within walking distance.
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