Auto- und Zweiradmeile Wolfsburg

Mobility Metropolis Wolfsburg

Wolfsburg owes its existence to the Volkswagen plant: founded in 1938 as the 'City of the KdF-Wagen', it grew into one of Germany's most important industrial locations after World War II. Today, the city is home not only to the main plant and corporate headquarters but also to attractions like the Autostadt and the ZeitHaus car museum. The Auto- und Zweiradmeile builds on this identity, but expands it to include two-wheelers and new forms of mobility.

Exhibitors and Exhibits

On the mile, brand dealers, manufacturers, and mobility service providers showcase their innovations: cars – from compact to premium, conventional and electric –, motorcycles, scooters, e-bikes, cargo bikes, and micro-mobility. The show is accompanied by lectures, showrooms, and test sessions.

Interactive Activities

The focus is on hands-on formats: test sitting, test drives, configuration tools, e-mobility information stands, and children's activity zones. WMG curates a supporting programme of live music, stage interviews, and family events.

City Festival Character

With its location in the pedestrian zone, the mile fits into Wolfsburg's city festival calendar. Cafés, restaurants, and retail businesses in the city centre benefit from the high visitor numbers.