25th Anniversary Zweibrücken Fashion Outlet
Anniversary Week with Sylvie Meis, ELLE Cover Shoot and Fashion Programme
About 25 Years ZFO
Zweibrücken Fashion Outlet — A Success Story
The Zweibrücken Fashion Outlet opened in 2001 as one of the first premium outlets in Germany. With its location in the Palatinate-Saarland tri-border area (D-F-LU), its classic mall-style architecture, and its mix of premium and designer brands, the outlet quickly developed into a supra-regional destination for fashion shopping. 25 years later, with over 100 stores, it is a fixture in the European outlet market.
Anniversary Week March 9th–14th, 2026
The anniversary week comprises six days with daily promotions. Starting Monday, March 9th, surprising promotions will be prepared at the outlet — from randomly gifted purchases for individual customers to special anniversary discounts in participating stores. The atmosphere will build daily towards the highlight on Saturday.
Saturday, March 14th — Sylvie Meis and ELLE
On Saturday, March 14th, 2026, Sylvie Meis will be a guest in her capacity as Fashion Editor of the renowned fashion magazine ELLE. The focus will be on an exhibition of 25 years of ELLE covers, timed to coincide with the outlet's 25-year history. An ELLE cover shoot will make fashion history tangible, so to speak. Accompanying this, a music programme will create a great atmosphere; children will find their own entertainment programme.
Family-Friendly Anniversary
With entertainment for children, the music programme, and free access to the outlet, the anniversary week is explicitly designed as a family event. A broad response from the entire region — Palatinate, Saarland, Lorraine, Luxembourg — is expected.
25 Years ZFO — edition 2026
The 2026 anniversary week marks a milestone in Germany's outlet history. The format with celebrity involvement, fashion magazine collaboration, and family programme is tailored to a broad target audience.
Expected Visitor Numbers
Due to its supra-regional appeal, high visitor numbers from the entire region are expected, especially on Saturday, March 14th.
Programme 25 Years ZFO 2026
The exact 2026 programme will be published by Zweibrücken Fashion Outlet. The structure follows the concept for the anniversary week:
Daily Week Programme March 9th–13th
- Randomly gifted purchases for individual customers
- Special anniversary discounts in participating stores
- Daily promotions at the Welcome Center
- Fashion highlights at the outlet
Saturday, March 14th, 2026 — Main Event
- Appearance by Sylvie Meis as Fashion Editor of ELLE
- Exhibition "25 Years of ELLE Covers"
- Live ELLE Cover Shoot at the Outlet
- Music programme in the Welcome Center
- Entertainment programme for children
- Special promotions in the stores
Logistics
- Large customer car park
- Shuttle bus from Zweibrücken station
- Regular opening hours Mon–Sat 10 AM–8 PM
Highlights 25 Years ZFO 2026
- 25 Years of Premium Outlet
- Sylvie Meis and ELLE Cover Shoot
- Special Exhibition: 25 Years of Covers
- Music and Entertainment Programme
Prices 25 Years ZFO 2026
Practical information — 25 Years ZFO
Venue
Zweibrücken Fashion Outlet, Londoner Bogen 10-90, 66482 Zweibrücken.
Dates 2026
Anniversary Week March 9th–14th, 2026. Main event Saturday, March 14th.
Opening Hours
Regular opening hours Mon–Sat 10 AM–8 PM.
Admission
Free admission to the outlet and all anniversary events. Sales offers at regular and discounted prices.
Getting There
By car via the A 8 exit Zweibrücken. Large customer car park. Public transport connection: Shuttle bus from Zweibrücken station.
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