25th Anniversary Zweibrücken Fashion Outlet

Zweibrücken Fashion Outlet — A Success Story

The Zweibrücken Fashion Outlet opened in 2001 as one of the first premium outlets in Germany. With its location in the Palatinate-Saarland tri-border area (D-F-LU), its classic mall-style architecture, and its mix of premium and designer brands, the outlet quickly developed into a supra-regional destination for fashion shopping. 25 years later, with over 100 stores, it is a fixture in the European outlet market.

Anniversary Week March 9th–14th, 2026

The anniversary week comprises six days with daily promotions. Starting Monday, March 9th, surprising promotions will be prepared at the outlet — from randomly gifted purchases for individual customers to special anniversary discounts in participating stores. The atmosphere will build daily towards the highlight on Saturday.

Saturday, March 14th — Sylvie Meis and ELLE

On Saturday, March 14th, 2026, Sylvie Meis will be a guest in her capacity as Fashion Editor of the renowned fashion magazine ELLE. The focus will be on an exhibition of 25 years of ELLE covers, timed to coincide with the outlet's 25-year history. An ELLE cover shoot will make fashion history tangible, so to speak. Accompanying this, a music programme will create a great atmosphere; children will find their own entertainment programme.

Family-Friendly Anniversary

With entertainment for children, the music programme, and free access to the outlet, the anniversary week is explicitly designed as a family event. A broad response from the entire region — Palatinate, Saarland, Lorraine, Luxembourg — is expected.