Schlagermove in Concert Open Air — Edition 2025

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04 Jul 2025 — 04 Jul 2025 Finished

Overview

In 2025, the traditional Schlagermove took place as a large parade along the Reeperbahn. The complementary Open Air concert format, Schlagermove in Concert, was only announced for 2026 and did not have its own edition in 2025. The Schlagermove parade itself once again drew hundreds of thousands of Schlager fans to Hamburg.

In the summer of 2025, the classic Schlagermove parade took place on the Reeperbahn. Over 40 trucks, each with its own Schlager DJ crew, paraded in festive costumes through St. Pauli, turning the Reeperbahn into a pedestrian zone for several hours. An estimated 400,000 Schlager fans lined the route.

The standing Open Air concert format, Schlagermove in Concert, was developed afterwards as a supplement for 2026. It is aimed at an audience that prefers to experience the Schlager evening in a concert setting rather than in a parade. The chosen location, the Heiligengeistfeld, directly connects to the historical St. Pauli festival tradition.

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