Christmas market on the market square and pedestrian zone with an additional week after Christmas
With the first cold November days, the Advent season begins in Aurich: the Christmas Magic opens its stalls in the central market square and along the adjacent pedestrian zone. Illuminated fir trees, strings of stars, the scent of mulled wine and baked apples, and the crackling of open fires create the typical East Frisian Christmas market atmosphere.
The focus of enjoyment is the around 25 gastronomic establishments: mulled wine, punch, and eggnog stands, bratwurst and lard cakes, gingerbread and Christmas stollen, roasted almonds and lard nuts, crêpes, and waffles. Aurich restaurants participate with their own specialty stands. The East Frisian cuisine is represented with Mehlbüddel, Snirrtjebraten, and gebrannte Speckpfannkuchen.
In addition, regional artisans present their assortment: handmade wooden decorations, glass bead jewelry, wool felt, ceramics, candles, poinsettias, and nativity figures. An ideal occasion to find Christmas gifts away from standard merchandise.
A special feature is the additional week from December 27 to 30 on the market square. While most Christmas markets close on December 23 or 24, a reduced market offering remains open in Aurich until shortly before New Year's Eve. This creates a unique meeting point for families and those returning home in the days between the years.
The Aurich Christmas Magic is one of the traditional Advent markets in East Frisia. The combination of the main period (Nov. 23–Dec. 23) and the additional week between the years is a special feature in the North German comparison, making the market a meeting point for those returning home and tourists during the Christmas holidays.
The exact program for 2026 will be published by the organizer. The structure follows the proven cornerstones of previous years:
Market square and pedestrian zone Aurich, 26605 Aurich (Aurich district, East Frisia).
Monday, November 23 to Wednesday, December 30, 2026. Additional week Dec. 27-30 only on the market square.
Free admission. Food and purchases at stall prices.
Aurich is located on the A 31 motorway. Parking in the city center is sometimes heavily frequented during the market – use the parking guidance system or prefer public transport.
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