Nuremberg Toy Fair

The 2025 Toy Fair continued the trend of industry stability: despite economically challenging conditions, exhibitor and visitor numbers remained at a consistently high level. New products in the areas of wooden toys, AI-powered toys, sustainable materials, and licensed products were the focus.

As every year, the ToyAwards for the most innovative products of the year were presented, the Toy Business Forum offered industry conferences, and the fair served as a central platform for the seasonal orders of the global toy trade. With its 74th edition, Spielwarenmesse eG, the organizer, laid the foundation for the major anniversary year in 2026.